The world of marketing moves at the speed of light. Keeping up with these changes is not always easy for a marketer at any level of experience. But to succeed in the fast-paced world of marketing - and to maintain a sense of relevance with your audience - it's essential to stay ahead of them. To help businesses create cutting-edge and competitive marketing strategies in 2023, the HubSpot blog conducted a survey of more than 1,000 global marketing professionals - and spoke with several industry experts - to create this guide to marketing trends to watch in the coming year.
2. Video marketers will keep the content short.
Social media will become the tool for your customer service.
4. More businesses will use SEO for concurrent search traffic.
5. Optimisation for mobile devices will be even more important.
6. More companies will prioritise social responsibility.
7. Aligned marketing and sales teams will win.
8. Experiential marketing could make a comeback.
9. Inbound marketing will remain a best practice for growing brands.
10. Virtual reality (VR) and augmented reality (AR) will both experience slow adoption in the marketing sphere.
11. More brands will test native ads.